US research shows Blu-ray uptake is rising

New figures from a leading US research company show the popularity of Blu-ray has risen significantly over the last year. Figures from the latest NPD report show a healthy level of growth in both the sales of Blu-ray Discs and Blu-ray Disc players.

The report, called ‘Entertainment Trends in America’, showed a 15% rise in the number of US consumers using a Blu-ray player in the six months before March 2011. This was up from 9% the year before. BD fans are also buying more discs than they did in 2009 or 2010 as well, including new releases and old favourites revamped for the HD format.

So what’s helped boost the popularity? NPD puts it down to better pricing and word of mouth. 36% of consumers surveyed who intend to buy a player were influenced by ‘product recommendations from friends and family members.’

“Consumer response to the Blu-ray format remains strongly positive,” said Russ Crupnick, Entertainment Industry Analyst for NPD. “This added stability is helping to extend the life of discs, even as digital options gain in popularity.”

To read the full details of the report click here.

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