Universal Studios Home Entertainment has announced two new applications designed to add greater user interactivity and immersion to its upcoming slate of Blu-ray Disc releases.
The Pocket BLU app for iPhone and iPod Touch is available now as a free download from the Apple App Store, and uses the device’s Wi-Fi connection to communicate with a network enabled BD player.¬† Once connected, users can use their iPhones or iPods as a remote control, giving easy and direct access to different menus and BD-Live content. It also allows users to access a video timeline to jump to any point in a movie, and to download exclusive bonus content. A pop-up keyboard also makes it easier to chat and send messages when the option is available.
Social BLU meanwhile integrates Blu-ray Disc content with social networking applications such as Facebook and Twitter. Supported discs, starting with American Pie presents: The Book of Love, will allow viewers to login to their chosen network and enjoy a variety of features, including direct status updates via BD-Live. Users can also rate films, send messages and share content from the portal.
Upcoming Universal releases to use the new applications include Bruno, Funny People, 9, Public Enemies and Inglourious Basterds. More information will appear at www.universalhidef.com as the discs are released.