New figures released by the British Video Association have shown strong year-on-year growth for Blu-ray Discs based on data for the first quarter of 2010.
The figures demonstrate the increasingly popularity of the BD format, which is currently driving growth across the home entertainment market. Sales of Blu-ray Discs are up 69.5% (up 50% in value) on the same period in 2009, reaching 2.7m units in the first three months of the year, taking the total number of Blu-ray Discs sold to 15.6m units since launch.
Hannah Conduct, Marketing Manager at the British Video Association, said:
While it is extremely encouraging to see such strong growth in market volumes in the run up to Easter, the performance of Blu-ray is especially impressive. Growing sales show that the benefits of the format – higher picture quality, superior sound, and an ever-expanding range of titles – are better understood than ever before. The strong sales reflect consumer confidence in Blu-ray.
The top three best selling Blu-ray titles of the quarter saw their Blu-ray performance average at 20% of the total disc sales with The Hurtlocker at 24% (Elevation Sales), Up at 17% (Walt Disney Studios Home Entertainment) and 2012 at 20% (Sony Pictures Home Entertainment).
The best selling Blu-ray Disc titles for Q1 2010 were as follows:
1. The Hurt Locker
4. The Twilight Saga – New Moon
5. District 9
6. This Is It
7. Toy Story
8. The Taking Of Pelham 123
9. Inglourious Basterds
10. Toy Story 2
For more details, here’s the press release.