Figures released by the British Video Association and the Official Charts Company have revealed that demand for Blu-ray Discs in the UK is growing, with sales at the half-year mark up 231% over the same period in 2008.
Hannah Conduct, Marketing Manager at the BVA, said:
The continuing success of Blu-ray is testament to the growth of consumer confidence in the high definition format. There are now almost 1500 Blu-ray releases in the market covering a breadth of titles. Seeing is believing with Blu-ray and the figures show that once consumers have experienced the format, they continue to spend their money on the product.