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Last week we reported on the record-breaking launch of Avatar in the US and other territories. This success has been mirrored in the UK, where it sold 222,824 copies in one day and became the fastest selling Blu-ray Disc so far in the region.
This success was anticipated by supermarket giant Tesco, who kept 180 of its stores open until midnight to meet demand.
Speaking about the success, Tesco’s home movie buying manager Keith Metcalfe comments on the positive impact it has had on the Blu-ray industry overall:
“The release of Avatar is being seen by the industry as a historic moment in the development of the Blu-ray format – potentially the tipping point that many people have waited for to get their first Blu-ray player. We think it could replicate what happened when The Matrix was released on DVD in 1999, which was the point when many people bought their first DVD players.
For the full story, click here.