Thilo R√∂hrig, chairman of the Blu-ray Group Germany, has used recent market statistics to underline why there has never been a better time for German consumers to make the jump to Blu-ray.
Hardware manufacturers sold four times as many Blu-ray Disc players in Germany in 2009 than they did in 2008, with Futuresource Consulting expecting further growth this year. Falling prices have also played a major role in the expansion of the market and the growth in the format’s popularity. Blu-ray players and discs are so affordable now that the investment is worth it for anyone who enjoys movies, said R√∂hrig. With prices starting at ‚Ç¨100, nobody need buy outdated technology anymore.
Sales of discs have also increased as prices have fallen. According to BVV Medien, the average price of a Blu-ray Disc in Germany in 2009 was ‚Ç¨19, 25 percent lower than the average in the previous year. Demand for Blu-ray Discs reached a new dimension in 2009, continues R√∂hrig. 6.2 million discs sold represents an increase of 274 percent compared to 2008.
You can hear more from Thilo R√∂hrig in the German language press release.