It’s official – Blu-ray 3D engages viewers more than Blu-ray, which in turn is more engaging than standard DVD.
That’s the result of the neurological research released this week by the Mindlab International team at the Sussex Innovation Centre.
Testing the attention, emotion and engagement levels of different home entertainment disc formats on a group of subjects, our study monitored subjects’ heart rates, skin conductance levels (EDA) and brain activity levels (EEG) whilst they watched film clips and trailers in Blu-ray 3D, Blu-ray and DVD formats.
Subjects’ attention levels were 29% higher, their engagement levels were 18% higher and their emotional levels were 8% higher when comparing their reactions between Blu-ray 3D and standard DVD footage.
We invited those tech and gadget gurus at Pocket-lint to take part in the experiment too – you can check out their exclusive write up here.