The British Video Association today announced that for the first time Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Pictures UK, Walt Disney Studios Home Entertainment UK and Warner Home Video have come together to produce an advertising campaign dedicated specifically to promote the Blu-ray Disc format.
Created to raise awareness and excitement, the Blu-ray What are you waiting for? commercial features footage from some of the season’s most anticipated new Blu-ray Disc releases – Terminator Salvation, Ice Age 3, Inglourious Basterds, Snow White and Harry Potter and the Half Blood Prince – and will be seen by 40 million UK consumers in the run up to Christmas.
The advert, which forms part of a bigger campaign, including a re-launch of the Blu-ray website thisisbluray.co.uk, will run across all major television channels throughout December.
Further details can be read¬†here.