Last¬† month the Blu-ray Disc Association arrived in Milan for its Italian film festival. The event was a huge success, attracting over 50 journalists and 1,000 members of the public over four days.
Hosted by Stefano Scauri, President of the Italian Blu-ray Disc promotion group, the festival featured an impressive walled display of HDTVs and BD players, each screening a variety of BD content with product experts on hand to answer questions.
Journalists attending the festival’s press day included representatives from CNBC TV, Repubblica.it and Corriere Magazine. They were treated to screenings of several Blu-ray Discs, including Angels & Demons and The Bourne Supremacy, and interviews with Stefano and the rest of the Italian promotions team.
As a result the festival enjoyed widespread media coverage – including articles in Repubblica.it and Corriere.it, and video coverage on Cond√© Nast website MenStyle.it.