Benelux tour shows consumers that without Blu-ray, HDTVs are just TVs

Over half of households in the Benelux region now own high-definition televisions, but many still only use them to watch standard definition content. To really show consumers the true potential of their HDTVs, the Blu-ray Disc Association is going on a tour of shopping malls throughout the region.

The tour will let the public have hands-on time with the latest BD players and discs, experiencing films in the way originally intended by the film-makers.

The tour is making the following stops before the end of the year – if you’re in the area why not come along and see what Blu-ray Discs have to offer?

  • Amsterdam, Kalvertoren shopping mall: Friday 23 and Saturday 24 October
  • Utrecht, Hoog Catherijne shopping mall, Friday 30 and Saturday 31 October
  • Luik, Les Galeries St. Lambert shopping mall: Friday 6 and Saturday 7 November
  • Brussels, City 2 shopping mall: Friday 13 and Saturday 14 November
  • Amstelveen, Amstelveen shopping mall, Friday 20 and Saturday 21 November
  • Rotterdam, Zuidplein shopping mall, Friday 27 and 28 November
  • St. Niklaas, Waasland shopping mall: Friday 4 and Saturday 5 December
  • Antwerp, Stadsfeestzaal shopping mall: Friday 11 and Saturday 12 December

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