2011 proves to be a bumper year for Blu-ray

An image of Harry Potter and the Deathly Hallows Part 2 on Blu-rayThe British Video Association (BVA) has revealed physical video entertainment sales in December 2011 rose 8.4% to a value of £473.3 million when compared with December 2010. And the reason behind this leap? Well, it seems the plethora of blockbuster titles on offer were just too good to resist, with the likes of Harry Potter and the Deathly Hallows Part 2 landing on Blu-ray Disc just in time for Christmas.

Representing 23% of the year’s total physical sales, December 2011 had its best performance since 2003, with a 31.1% increase in BD sales compared with 2010, 5% of which were 3D Blu-rays. Results show the final duo of Harry Potter films took first and second place amongst shoppers, followed closely by The Inbetweeners Movie. The King’s Speech, Pirates of the Caribbean and Peter Kay all grabbed places in the top ten too, which you can check out in full by visiting the BVA site here.

Lavinia Carey, BVA Director General commented:

‘As we predicted, titles released in December meant the industry finished the year on a high, despite the gloomy economic situation. Like other sectors, the video industry faced a huge squeeze on consumer spending in 2011 and it has met the challenge head on by increasing the number of ways consumers can watch fantastic content and get the most for their money. Triple Play packs are a great example of this as they enable audiences to view a title in three different ways – DVD, Blu-ray, including true 3D and a digital copy – be it on different devices at the same time or at different times and places, according to the whole family’s taste.’

Visit the BVA website for further information.

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