The British Video Association (BVA) has announced that it is set to launch a £1 million through-the-line marketing campaign to raise awareness of the benefits of the Blu-ray format and the new BD releases taking place in the run-up to Christmas.
The campaign, launched by the BVA on behalf of Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Pictures (UK) Ltd., Walt Disney Studios Home Entertainment UK and Warner Home Video, will be spearheaded by TV advertising across all major UK channels throughout November and December, reaching an audience of over 40 million individuals.
The advertising will be supported by strategic public relations activity to boost consumer understanding and demand for the BD format, and a revamp of the Blu-ray Revolution website.
Full details on the campaign, which coincides with the release of several key BD titles for the Christmas period, can be found here.
