Collection of Information: Cookies; Personal

For each visitor to a BDA website, BDA's web server automatically recognizes and stores information, such as the visitor's IP address/domain name combination and any referring websites. We use this information to understand visitor traffic patterns through our websites for purposes such as enhancing their usability. Your computer provides this information automatically each time you log on, unless you've activated blocking technology available in some browsers.

When you visit BDA's websites or advertisements appearing thereon, or use one or more of the BDA website services, we may use an industry-wide technology called “cookies” which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. However, if you block or erase cookies, we may not be able to restore any preferences or customization settings you previously specified, and our ability to personalize your online experience would be limited. Please refer to your browser instructions or “help” screen to learn more about these functions.

Also, BDA, or third parties on its behalf, may collect anonymous information from visits to our sites through the use of “Web Beacons.” Web Beacons are electronic Web Page images that enable us to record anonymous data about visits to our web site. This anonymous information is sometimes known as “clickstream data.” We may use this data to analyze trends and statistics to improve your online experience, or customer service. No personal data is collected through the use of Web Beacons on our sites.

Additionally, BDA may ask you to provide “personal information,” meaning individually identifiable information such as your e-mail address, name, mailing address, telephone number, social security number, credit card number, or persistent identifier (such as a customer number held in a cookie) which is associated with individually identifiable information, to enable you to participate in contests, chatrooms, on bulletin boards, to fill out a registration, or to order products and services using these websites. BDA may combine the information you provide on our websites with other information we may collect from you offline or from third parties so that we can more effectively tailor our website, services, and offerings to you. If you provide BDA with personal information, you shall have the right, on reasonable prior notice, to inspect, change, amend, or delete such information. Instructions on how to update personal information will be given at the point of data collection.

Unless you instruct us otherwise, BDA may contact you to provide information about products, services, promotions, contests, updates to the BDA websites, or other activities or offerings that may be of interest to you. You can instruct us whether or not you wish to be contacted by checking or removing the check from the box indicating your preference as applicable at the place where your information is collected, or by other means (such as an e-mail request). In addition, with each communication you receive from BDA, you will be given the opportunity to indicate if you do not wish to receive future communications.

Unless it is for the purposes you have requested or originally agreed, BDA will not share the personal information you provide on the BDA websites with any other parties, except (a) with your consent; (b) as may be required by law or court order; (c) within the current membership of the BDA, ( d ) to persons or companies with whom BDA contracts to carry out the internal operations of the website or our business; or ( e ) under exigent circumstances to protect the personal safety or property of our users, the public, or ourselves.

Additionally and with your consent, BDA may share your personal information with –BDA members who may want to contact you about products, services, or other offerings that may be of interest to you. Further, only with your consent, BDA may share your personal information with specific third parties other than BDA Members who may want to contact you about products, services, or other offerings that may be of interest to you. Please consult the respective privacy policies of each of these companies for further clarification as to their own privacy policy. BDA will seek to obtain your consent at the place where the information is collected either by an “opt-out” or “opt-in” method, or by other means (such as an e-mail request). If you consent to receiving communications from any of these BDA Members, or third parties, you will need to communicate with them directly if you later decide that you no longer wish to receive their communications. Until we advise you, except as indicated above for the initial decision made with your consent to share your personal information with BDA Members and/or specific third parties outside of the BDA Members, changes or amendments to your personal information must be given both to BDA and to each such BDA Member or other company directly, as these changes, amendments, and/or deletions will not be exchanged among BDA and the BDA Members or third parties.

Use and Disclosure of Anonymous Aggregated Information

BDA may also collect, aggregate, and maintain anonymous information about the visitors to our websites, such as visitors' hobbies, interests, purchasing habits, music preferences, and the like. This data can then be used to tailor BDA's website content and advertising to deliver a better experience for our visitors. In addition, BDA may also share such aggregate information about our visitors with advertisers, business partners (including BDA Members), sponsors, and other third parties; for example, to inform them about the percentage of male/female visitors or percentage of visitors within a particular age range.

Security

While BDA cannot guarantee that unauthorized access will never occur, rest assured that BDA takes great care in maintaining the security of your personal information and in preventing unauthorized access to it through the use of appropriate technology and internal procedures.

Notice To/Regarding Children Under the Age of 13

If you are under 13 years of age, you should not provide any personally identifiable information (for example, your last name, home address or e-mail address) on these sites without the knowledge and permission of your parent or guardian. If BDA learns that you are under 13 years of age, BDA will not maintain or use any personally identifiable information about you without the verifiable consent of your parent or guardian, except as allowed by law. This may mean that you will be unable to participate in some activities on the sites without that verifiable consent.

For more information about the Children's Online Privacy Protection Act (COPPA), visit the FTC web site:

1. www.ftc.gov

Consent to Processing

By providing any personal information to the BDA websites, all users, including without limitation users in the member states of the European Union, fully understand and unambiguously consent to the collection and processing of such information in the United States of America.

Policy Governs Use; Changes to Privacy Policy

The terms of this policy will govern the use and any information collected while it is in place. BDA reserves the right to change this policy at any time, so please re-visit this page as often as you wish. In case of any material change, we will make a notation near the “Privacy Policy” link on the home page of our Site. Changes to this privacy policy are effective at the time they are posted to this Site, and your continued use of this Site after posting will constitute acceptance of, and agreement to be bound by, those changes.

Questions

If you have any questions or comments about our personal information practices or about this privacy statement, please feel free to send us an e-mail at PIM@Blu-raydisc.com.



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